This week I met with one of my business advisors.

We were discussing some potential new services I can offer.

I needed to get the wording right so that it flowed when I described what was included and how it works.

“Can we practise please?” I asked.

He sighed, thinking I was asking to book another time.

We had time left in our appointment, so he was relieved when I said, “Now, can we practise now please?”

We role played.

I made my offer.

He gave feedback.

I learned and was able to improve.

Practising is so important.

The reason is because when you practise you grow your muscle memory.

According to CSP Global:

“Muscle memory refers to the ability of our muscles to perform specific tasks more efficiently after repeated practise.

Contrary to what the term might suggest, muscle memory doesn’t reside in the muscles themselves but is rooted in the brain’s neural circuitry. When we practise a movement repeatedly, our brain encodes this information, creating neural pathways between the central nervous system and muscle cells that make the action easier to perform over time.

This process involves both neurological and physiological adaptations, allowing movements to become more automatic and require less conscious effort. Muscle memory is crucial for a wide range of activities, from everyday tasks like typing to complex athletic manoeuvres.”

If you practise, you can reduce the amount of anxiety you might have about your expected performance because your muscle memory will take over when your conscious mind goes to spaghetti.

In other words, your unconscious mind will show up and perform for you.

When I’m coaching clients I often encourage them to practise with me. They may feel uncomfortable at first, however practising having that difficult conversation or giving a presentation to me is far less risky than not practising and making a botch of it when it matters.

Remember last week’s thought – “We’re just practising” for the real show.

Think about some things on your To Do List that could benefit from practise.

Now that you know the importance of practising and thickening that myelin sheath on your neurons, are you more likely to practise?  I hope so.

As Les Brown says, “You don’t have to be great to get started but you do have to get started to be great”, well, part of getting started is to practise.

With the holidays coming up, you’ve got time.

What will you focus on?

And speaking of holidays, Ross and I wish you a fabulous festive season. Thank you for being part of our community. We appreciate you.

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