This concept comes up time and time again. Pardon the pun.

It’s so important to be able to say “No” to things that don’t serve you or move you towards your goals and outcomes.

Here’s an example. I have to say, I’m feeling very proud of myself right at this minute because I said “No” and I now have extra time to write to you as well as a topic to discuss with you.

Since launching my book, The Loyal Lieutenant, Kellie O’Brien, my marketing lady, has been looking for opportunities for me to be a guest on podcasts etc.

She’s put an enormous amount of effort into finding the right hosts and audiences.

This morning I had a zoom meeting with a potential host.

The host mentioned to me that she was intrigued about my story, not of being the Second-in-Command, rather what tools and tips and strategies her audience might be able to use to ensure success.

I shared a little of my own story of being employed in the franchise organisation without anyone to help me figure out the job.

When I finished, she said it was a good story, however she wanted to be able to provide real value – more meat for her audience. Essentially, she was after the How and tips to help her audience think about what they need and what internal and external resources are available to them.

It was at this point that I realised that I was not a good fit for her show or audience.

The answer for me and my message is more about mindset. It’s about dealing with the situation and having the confidence to move forward and figure it out. It’s about understanding the value you bring as someone who can solve problems.  I might be wrong, however that’s the message for me.

I’d love to know your thoughts.

Anyway, I called it. I thanked her for the opportunity. I acknowledged that as a former radio and TV show host myself, that I understood she has her audience and how she wants to help them and the fact that I struggled to answer the question the way she wanted, I didn’t think I was a good match.

With that, we politely ended the conversation.

I got an extra 40 minutes back. I felt so relieved to be able to say “No”.

This is my message to you today.  Look at your To Do List.  Are the things on your To Do List, things you want to do? Are they things that are the best use of your time, energy, skills and expertise?  If not, say “No”. It’s okay to decline. It’s okay to delegate.

Say “No” and get your time back for the things that add the most value to you, your family, your business, your clients, your colleagues and your life.

P.S.  Buy the Book – The Loyal Lieutenant – How The Second-in-Command Brings The CEO’s Vision To Life. Order your copy here, https://shirleydalton.com/books

P.P.S. Invite your friends to get the Weekly Thoughts delivered directly to their inbox. Go to https://shirleydalton.com/weekly-thoughts.