But I’m Here Now (WT433)

But I’m Here Now (WT433)


WT 433 But i'm here now

Doug was looking for work. 

He noticed a sandwich board in front of a labour hire business. It listed some positions that could use his skills and experience.

He went inside.

He spoke to a young girl who was pleasant enough.

“I’m interested to know more about the positions and apply please”, he said.

“Have you got a resume?” she asked.


“Just go online and you can apply there”, she answered.

“But, I’m here now”, he replied.

“Yes, but we process all the applications online. You have to apply online.”

Doug was dumbfounded.

“Why would they go to the trouble of advertising positions on a sandwich board, in front of their office?” he thought to himself.

He didn’t know what to say.

He tried again to tell her about his experience and what he was looking for, to which she replied, “Oh, we have those positions available, too. Just go online and you’ll find them and submit your application.”

And with that, Doug was dismissed.

Doug shared his story with Ross, who shared it with me, and I’m sharing it with you.

As I write this, I am shaking my head.

What happened to people communicating?

What happened to being interested in helping people?

I couldn’t help but think about the employer who had engaged the labour hire company to find people. One of the jobs supposedly had an immediate start.

How much longer will the process now take, assuming that Doug did actually go home and submit his application online? Or maybe he just decided to forget about it. After all, if he did get the position, how well would he be treated?

I wonder. Is it me? Am I just getting old and grumpy or is there something wrong with this process?

Let me know what you think and as always, I encourage you to look at your business and front of house operations. How are your customers and prospective customers being treated?

Is it time you did a secret audit to find out?

Make Yourself a Micro-Commitment (WT432)

Make Yourself a Micro-Commitment (WT432)


WT 432 Make yourself a Micro-commitment

This week I am celebrating. 

I passed my exam (100% and bragging) and am now an official graduate of the ASK Method Masterclass which is all about asking your market the RIGHT questions to figure out exactly WHAT they want to buy and exactly HOW to sell it to them in order to serve them and help them solve their problems. 

But that’s not the topic for this week.  

I wanted to share one of the concepts I learned, which helped me to get the work done so I could pass. 

It’s called a “micro-commitment”: 

  • A small incremental step to move you (or others) toward taking a specific action without scaring yourself (or them) off in the process 
  • Based on neuroscientific evidence that any sort of change, good or bad, is perceived as a threat by the brain which kicks off the fight, flight or freeze response. To avoid triggering that response you want to ask yourself “What is the next possible step I can ask myself or someone else to take, that is so small, it is literally impossible to fail?” 

For example, one small micro-commitment I made was to turn on the computer and open the lesson.  That’s not something I could fail and it was only a tiny commitment. Of course, once I had turned on the computer and opened the lesson, I completed it. 

By making micro-commitments we can avoid feeling overwhelmed which can lead us to procrastinate (freeze). 

Every time you move into action you move closer to your goal, so pick an action that you can start on today, no matter how small. Remember you can use the power of micro-commitments to hack your own progress  

What is something you could do right now, to take action towards a goal you have, that you could not fail? 

Whatever it is, make yourself a micro-commitment now. 

Keep up your momentum. 

Remember “Done is Better than Perfect”.  (It doesn’t have to be perfect, it just has to be done.)

The Most Influential Word (WT431)

The Most Influential Word (WT431)


WT 431 The most influential word

Would you like to know one of the most influential words in the English language?

I was shocked to learn this recently, yet it makes perfect sense. 

You might be surprised to learn the word is “Because”.

According to Robert Cialdini, in his classic book “Influence”, “A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.” 

In his book, Cialdini refers to a university study that tested people’s willingness to let others push in front of them in a line to photocopy. The results were astounding: 

  1. In the first experiment, about 60% of people agreed to let the person in. The stated request was “Excuse me, I have 5 pages. May I use the Xerox machine?”
  1. In the second experiment, the request was slightly changed to, “I have 5 pages. May I use the Xerox machine, because I am in a rush?”  Ninety four percent agreed to let the requestor go in front.
  1. In the third experiment, 93% allowed the requestor to push in, with the request “Excuse me, I have 5 pages. May I use the Xerox machine because I have to make copies?” 

The third reason was hardly a reason, yet it appears that we are more likely to agree when someone gives us a reason for their request.  

Something for you to think about. 

Similarly, we like to hear reasons when someone needs to break a commitment or change plans. I don’t know about you but I am much more accepting of someone rescheduling an appointment if they give me a reason, as opposed to simply communicating, “I can’t make it” or “I need to reschedule”.

Blogger, Gregory Ciotti, suggests that we flag features and product traits to create an incentive for customers to act, but to remember to use “because” when pointing out the compelling reasons. In other words, be sure to mention the benefits and the benefit of the benefit.

Focus On the Bigger Picture (WT430)

Focus On the Bigger Picture (WT430)


WT 430 Focus on the bigger picture

When I was studying to become a school teacher, I learnt one of the most impactful lessons of my life. 

It was during my practicum at a high school in a seaside community.  

Enthusiastic and passionate about learning and education and wanting to deliver the most fun and informative lessons to my students, I found myself preparing lessons and creating games well into the early hours of the morning before heading off to school to teach them. 

One particular class was scheduled to be tested and I was devastated with their results. 

“How could they not study? How could they not learn this?” I cried to my supervising teacher. “I put so much time and effort into making their revision lessons so much fun.” 

“Shirley, it’s not about you”, she said. “These kids have a different set of values to you. They don’t value education. They would rather surf and smoke pot.”

This was totally confronting for me. I experienced so many emotions. I wanted to give up. I wanted to scream at them. I resented them for not appreciating the effort I had gone to to make their lessons interesting. I was distressed for them that their future depended on them learning and none of this seemed to matter to them. 

“Shirley, if you are going to make it in this system, you have to accept that the kids you will be teaching will not all share the same values as you, and that despite that, you still need to show up and give your best effort”, counselled my wise and experienced supervising teacher. 

Sadly, I accepted her advice. She was right. I needed to focus on the bigger picture. I was there to teach and do the best job I could, to help as many as I could. 

It’s been 30 years since I learned that lesson and it still applies today.  

The people you are working with in your organisation may not share the same values as you. 

That doesn’t make them wrong and you right. It doesn’t mean that you have to convince them, rather, focus on the bigger picture.    

What outcome do you want to achieve? What is best for the organisation and your people? 

Focus on that.  

Invest your time, energy, passion and enthusiasm into achieving the end result. 

Focus on the bigger picture.

You Have to Be Organised (WT429)

You Have to Be Organised (WT429)


WT 429 You have to be organised

One of the analogies I use when training is that of a sailing boat. Unless you are Jessica Watson and sailing around the world by yourself, you need a crew or team to help you get where you are going.

Recently, I listened to an interview between Real Estate Director, Robert Sheahan and Lee Woodward of Real Estate Academy, where Robert shared his experience of growing a team.

“You have to be organised for them to be able to help you”, he said.

It reminded me of so many instances when I have been challenged to be organised in order for people to help me as well as those of my clients and their teams.

I recalled one such executive assistant who was in tears as she shared about the number of times her boss changed his mind and therefore the goal posts. It undermined her ability to succeed in the role and reduced her self-esteem and confidence.

This isn’t helpful for those who want to support us.

We need to remember that they need time to do their work and that whilst many of us fly by the seat of our pants, our support team need the time and resources to organise themselves to help us.

Recently, I added a virtual team to my organisation to implement campaigns for my customer relationship management (CRM) software program which also doubles as a marketing platform.

I pay a monthly fee and they complete tasks during the month according to my priorities.

They have been extremely efficient with their implementation and sadly I confess it is me who is holding up the projects with simple things like subscribing to plugins, or giving them the information they need to create campaigns.

This week’s topic is a really important topic. How often do we hear others complaining about the lack of support they receive and yet when you drill down on it, it’s not a lack of support, rather a lack of organisation, instruction and clear communication; all in a timely manner.

Here are a couple of tips to help you get organised:

  1. Have a plan for what you want to have done by when
  1. Make a list of all the tasks required to be completed by whom
  1. Allocate ENOUGH time for all parties to complete their tasks
  1. Schedule regular progress updates either in person, online or using a project management program such as Asana.
  1. Stick to the plan.

Sticking to the plan is the single most important thing you can do to alleviate stress and anxiety for your team.

You know you can’t do it alone. Please help your team to support you by getting yourself organised or at least, allowing them to organise you.

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