If you’ve ever done any advertising on Facebook, you might have heard the term “look alike audience”.

A look alike audience is an audience that Facebook creates for you based on an audience you already have.

I’ve been learning how to do Facebook advertising. It sounds easy and I so appreciate the work Kellie Obrien used to do for me because I’ve found it challenging.

One of my biggest challenges though wasn’t writing the copy or selecting audience interests. My biggest challenge was my lack of organised record keeping.

For someone who is a systems consultant and trainer, it’s embarrassing to admit that.

The thing that held me up with Facebook was the fact that I couldn’t easily export a list from my database.

It took me a few days to get the information together, wasting valuable time and resources, not to mention time to advertise the upcoming online courses for Leadership Fundamentals and The Loyal Lieutenant.

It was a great wake-up call to get my own systems in order.

It’s a bit like the plumber with the leaky taps at home or the carpenter with a million repair jobs to fix around his house.

Putting systems in place is critical to save time.

There’s an acronym for the word SYSTEMS which I think sums it up:

Save

Your

Self

Time

Energy

Money and

Stress.

Don’t get caught out like I did with an out-of-date database.

Keep your records up-to-date.

Create and implement systems.

I can tell you from experience, it’s costly if you don’t.

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I just love working with my clients.

I learn so much.

This week I want to share something I learned from Bob.

Bob is a leader who loves to share his wisdom and experience with his team and luckily for us, with me too.

Many years ago, Bob trained for the ironman competitions. His mentor at the time told him that if he missed a training session not to worry about it.

“It’s counter productive to try and catch it up, so the best thing is to move on to the next days training and do that well”, he said.

Bob adapted his training to his work.

He mentors his team and reminds them, that if they get behind in their schedule for any reason, not to go back to the unfinished task with a negative or tired mindset, but to move to the next task with a fresh mindset and energy.

If there is time, you can go back and catch up the task or continue tomorrow.

Unexpected things always happen at work and at home so whilst it’s good to have structure and a plan for your day, if you find yourself off course, keep going.

Do the next task.

Get your mind and energy back on the job.

It’s the quickest way to work effectively and efficiently.

Thank you Bob.

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