When I first started my business, I used to have a game with myself, where I challenged myself to give out two business cards to people who didn’t know me or didn’t know what I did, each and every day.
That was in the days of physical business cards.
I realised I haven’t played a game for a long time, so I decided to make up a new game.
This game is called “Call To Action” or “CTA”.
The rules are, that I must complete at least two calls to action each day.
My game was inspired by Cham Tang, who encouraged us to get into some sort of action to propel our marketing and grow our businesses.
“Action. Action. Chop, Chop”, he would say.
A Call to Action doesn’t mean that you’re asking somebody to buy from you, although that could be a call to action.
Other calls to action could include:
- Inviting someone to join my Weekly Thoughts list
- Requesting a testimonial
- Inviting people to like my social posts.
It doesn’t matter what the CTA is, what matters is that every day I must ask.
To keep myself accountable I record the requests because the more calls to action you do, the more successful you’re going to be in whatever it is that you want.
Nothing happens without action.
So, my call to action today is to invite you to reply and tell me about the game you can play for yourself. If it will help, join in the CTA game.
Remember, it’s much more fun and easier to take action when you make it into a game.
P.S. Mark your calendar. Our next Leading Yourself and Leading Others Experience will be held in February 2025. Tuesdays 4, 11, 18, 25. Early Bird Discount ends 31st December.
P.P.S. Invite your friends to get the Weekly Thought delivered directly to their inbox.
