I’ve mentioned a few times about the REACH profile. In the past few weeks, I’ve worked with a number of companies where the executive team have completed their profiles.
It has been really interesting to see the results.
In some companies, they have at least one of each profile (Counselor, Coach, Advisor and Driver), whilst others are missing a Driver.
You need a Driver. A Driver is focussed on the “what”. They are results and outcome focussed and they will push us to get things done.
Without a Driver, we can tend to take it a bit easy and may not accomplish as much as we are capable of.
Ross is a Driver and I’ve noticed how he drives me. On occasions when I want to wimp out and leave it for another day, he will push and let me know that I have to get my work done so he can do his. Uh! I don’t like it. However, I recognise the need for someone to do the pushing.
Here are the key words for the profiles and how they fit together.
Counselor – “who”. They focus on the people and are great at creating team and welcoming and inducting new team members.
Coach – “why”. They’re great at inspiring and rallying others around a cause once they understand why the cause is important.
Advisor – “how”. They want to know the details and will push you to share how you plan on achieving your goals. Interestingly, one of my clients recently demonstrated this perfectly in a management meeting when he pushed the Chair (a Counselor) for “How? How are we going to achieve this? What is your plan?”
Driver – “what”. What are we looking to achieve? What is the outcome we want? What resources do we need?
Ideally your management team should have at least one of each to ensure your company covers all important aspects as mentioned above. At the very least, you need a Driver.
