Last week Ross and I drove to Sydney to attend The Complete Leader conference by Lee Woodward. I love connecting with other leaders and learning tips and strategies for mindset and operations.
On the way down and back we also listened to some audiobooks.
One of the books, both by Dan Sullivan, was “The 4 C’s Formula: Your Building Blocks of Growth: Commitment, Courage, Capability, and Confidence”.
I loved listening to Dan as he explained the cycle for success.
First you have to commit. You have to decide what it is you want.
Secondly, you have to have courage. Courage gets you past the fear and gets you into action.
When you get into action, you start to develop Capability and when you become Capable, you develop Confidence.
Many people think it’s the other way around. When I’m capable, I’ll commit to x,y,z and then I’ll have the courage.
Think of a recent project you’ve undertaken. One that you didn’t know how to do before you started doing it.
Did you go through the 4C’s?
If you’re about to start a new project, I encourage you to commit to completing it first, even if you don’t know what you’re doing.
Dan’s second book that we listened to was “10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less”.
This was a game changer for me in terms of mindset.
Dan explained that most entrepreneurs think about doubling their business (2x) and when they do, they think about all the extra work they will have to do to increase the number of sales or turnover etc. Dan referred to this as increasing the number of “transactions”.
For me, for example, if I think about doubling my business, this brings up images of having to find more time to service more clients, especially if they are individual coaching clients.
But, to 10X the business, requires a transformation. A transformation in mindset. A transformation in operations and support. It means looking at different ways to achieve the results, by working less and focussing on the tasks that only you can and should do.
As Dan says, it’s easier to 10X your business than to 2X.
So for you, what will it be? Transactions or Transformation?
If you’d like a little help with coaching, training or systems advice, reply and we’ll set up a time to talk.
I’d love to help you see what’s possible for you and your business. Let’s transform together!
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