WT 590 They don't know if you don't tell them

This morning I finished re-fuelling the motorhome and was waiting for Ross to finish cleaning the windows before paying.

I noticed two flags that read “Car Wash”.

I looked around to see where the car wash was and wondered if it would be high enough for us to drive through.

“Hey Ross, can you please ask about the car wash when you go and pay?” I asked.

After what seemed like ages, Ross came back and said he and the attendant went and measured the height and width and we’d be able to use the machine.


As we drove off I reminded Ross about our marketing training with Emerson Brantley many years ago. Emmerson taught us “they don’t know if you don’t tell them”.

If the flags weren’t out I wouldn’t have known we could get Contessa washed.

So, I have to ask, “What’s it like in your business?” “Are you letting people know what you have to offer and how you can help?”

As we’ve been travelling around Kangaroo Island this past week, I’ve noticed heaps of Welcome and Open signs and lots and lots of flags.

It’s important to let people know you’re open for business and what you can do.

Equally, it’s important for us as individuals to let people know what we can do and how we can help. That’s not bragging. That’s advertising.

Remember, they don’t know if you don’t tell them.

Do you want to be overlooked because someone else spoke up and you didn’t?

And one more tip. It includes letting people know about the positions you aspire to have, training you want to do and responsibilities you want to take on.

If you’re up for it, do a little audit for yourself (as an individual) and for your business.  What areas can you improve and what can you do to make sure management and your customers know what you have to offer.

Remember, they don’t know if you don’t tell them.

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