Years ago, I remember watching an episode of Jerry Seinfeld. One of his friends had just had a baby and in that strong New York accent she kept nagging at him, “You gotta see the baby”.

In a similar vein, a mentor of mine, Lisa Sasevich used to nag us, “You gotta name the baby”.

What Lisa was referring to was our products and services and this week I found myself encouraging one of my clients to “Name the Baby”. In his case it was a project rather than a product or service.

When you name something, it makes it easy for everyone to be on the same page.

It makes it easy for your team or customers to know what you are talking about.

It makes it easy for people to be able to refer to it and refer it on.

Here are a few examples of some of my products – Leading Yourself and Leading Others, Intuitive Mastermind, People and Process Fundamentals. Now I’m not saying all the names are fantastic, some could be better; the point is they have a name and we can refer to them.

Think about the Police force. They have names for their operations. In some cases these are also code names. 

Whatever it is you are doing, you need to give it a name.

When you name it, it becomes real.

And don’t underestimate the power of a name. If you’re into numerology, you know the power of the numbers and of course all the letters have a corresponding number. Take my name as an example S1, h8, i9, r9, l3, e5, y7. “Shirley” adds up to 42, reduced to 6 (4+2).  Six is all about service. It’s the counsellor. It’s concerned about family and nurturing people. The Affinity Numerology website explains it this way “A number’s meaning can be thought of as the number’s basic tone or vibration”.

Your mission this week is to do an audit of your projects, products and services.  Have you named them? Do people refer to them by name?  If not, you know what to do.

You can also look at the numerology of your name. This can make a huge difference to the tone or vibration of your product, service or project.

Remember, you gotta name the baby.