I just finished presenting a masterclass – How to Generate More Leads with Video.
One of the things I’ve found is that many entrepreneurs and small business owners have huge difficulty articulating what it is they do.
I thought I’d share my formula with you for crafting a Marketing Message to attract your Ideal Client (IC).
Firstly you need to identify your Ideal Client.
Who is he or she?
Think about your best clients that you work with now or have in the past. What are they like? What attributes do they have? Describe them. Give them a name.
What are their pain points? What are their Fears, Frustrations, Challenges and Doubts?
What do they want and need? What do they desire?
How old are they? Where do they live and work? How much money do they earn?
Spend some time on this because you will use this to craft your message.
What credibility and authority do you have for doing what you do? Is it length of time or experience? Maybe you’ve won awards or have other accolades, for example my TV show is consistently rated number 1 or 2 for viewers on the Empowered Connections channel.
What is your offer or invitation and finally what is your promise?
Now that you have all this information, put it together and edit it so that it takes no more than 1-5 minutes to say.
This is your script for your Personal Branding Video.
This is something we help you create when you join us for the Powerful Marketing Video Event and it’s something you can use to market yourself 24 hours a day, 7 days a week.
It sounds easy and the formula helps to simplify it, however what I’ve found is that you can’t see the label from inside the jar and participants tell us that one of our biggest points of difference is how we help them to craft their message.
Your task this week is to have a go at crafting your message. Use the formula above and see if you can create a script. If you do, send it through and I’ll personally have a look at it and give you feedback. Email it to firstname.lastname@example.org.