If you were driving past a shop sign, as we did recently in a little country town, for a fruit shop that read “Bargain Fruit”, what perception would you have of the fruit being sold? 

Immediately I thought the fruit would be of lesser quality than fruit sold in other shops.

The word “Bargain” means “a thing bought or offered for sale much more cheaply than is usual or expected”.

The point I want to make is that words, especially in a business name, can make or break your business.

Based on the name alone, I wouldn’t go to that shop. Would you?

The words you use impact on your brand and your positioning.

If you offer a premium service and want to charge premium prices you have to deliver a premium service and all your advertising and marketing (including your business and product or service names) should reflect the premium brand. 

I found it fascinating that someone would name their shop “Bargain Fruit” and then have a tagline that read, “Best quality fruit”. For me the two are contradictory. 

What does your business name and tagline say about you and your business? 

Where do you want to position yourself in the market? 

Conduct a little audit. Is your brand, advertising and marketing supporting the position you want? 

I Googled to find Quirky Names and found this site on Pinterest https://www.pinterest.com.au/Marie_Edge/quirky-names/?lp=true 

Take a look at some of the names.

It’s interesting to me to see some, that I imagine the owners thought were either extremely funny or clever, which totally put me off, like this one for a pet shop salon “Pussies and Bitches – Pet Shop and Grooming Salon”.  

Maybe the title of this week’s thought should have been “What’s in a Name?” 

What’s in YOUR business name? What does it say about you?