If you’ve ever done any advertising on Facebook, you might have heard the term “look alike audience”.
A look alike audience is an audience that Facebook creates for you based on an audience you already have.
I’ve been learning how to do Facebook advertising. It sounds easy and I so appreciate the work Kellie Obrien used to do for me because I’ve found it challenging.
One of my biggest challenges though wasn’t writing the copy or selecting audience interests. My biggest challenge was my lack of organised record keeping.
For someone who is a systems consultant and trainer, it’s embarrassing to admit that.
The thing that held me up with Facebook was the fact that I couldn’t easily export a list from my database.
It took me a few days to get the information together, wasting valuable time and resources, not to mention time to advertise the upcoming online courses for Leadership Fundamentals and The Loyal Lieutenant.
It was a great wake-up call to get my own systems in order.
It’s a bit like the plumber with the leaky taps at home or the carpenter with a million repair jobs to fix around his house.
Putting systems in place is critical to save time.
There’s an acronym for the word SYSTEMS which I think sums it up:
Save
Your
Self
Time
Energy
Money and
Stress.
Don’t get caught out like I did with an out-of-date database.
Keep your records up-to-date.
Create and implement systems.
I can tell you from experience, it’s costly if you don’t.
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