Irene Scott is an Author, Speaker, Marketing Strategist, Copywriter, Consultant and Engineer who specializes in Systems, Marketing and Copywriting for today’s small business owners.
With 19 years of experience as a medal-winning Structural Engineer, Irene has contributed to communities in Australia and South East Asia with her bridge designs. She used her sharp engineering skills to develop systems, analyse problems and provide unique solutions.
Irene has taken her engineering skills and combined it with the knowledge gained as a certified business advisor and professional copywriter into the business arena. She now runs her own businesses, as well as helps business owners grow theirs.
Irene’s practical approach starts by analysing and diagnosing problems in her client’s business. She then prescribes cost-effective marketing and copywriting solutions to increase profit, the number of high quality clients and ultimately, to give back more free time by creating simple systems.