SD #043 – Media Secrets: How to Use the Media for Marketing Success | Jess Todtfield
by Jess Todtfeld | 15 Nov, 2016 | Podcasts
Have you ever thought that being interviewed on the radio or TV could help you publicize and promote your business or products and services but not known how to go about it? In this episode, Jess Todtfeld, leading communication and media training authority in the USA shares his secrets for using the media as a marketing strategy to help you have sales conversations with prospective customers. You’ll learn how to get an interview and how to leverage it afterwards. You’ll also learn how to successfully plug your business, product or service without being salesy plus how to look good on TV. Todtfeld also generously shares his template to help ensure you’re on point with your answers to any and every question. Knowing how to add the media to your marketing strategy could make all the difference to your business. Listen now and find out how.
Jess Todtfeld, CSP, is one of the leading communication and media training authorities in the U.S. With more than 15 years as a media trainer and consultant, Todtfeld helps CEOs, business executives, spokespersons, public relations representatives, experts, and authors to become more confident, more in control, and to create more results from their speaking engagements and media appearances.
He brings with him 13 years experience as a TV producer for NBC, ABC, and FOX, having booked and produced over 5,000 segments. Producing credits include being part of the team that launched The O’Reilly Factor and FOX & Friends.
Jess’ time in front of the camera includes features reporting, guest spots on national / international news programs, and hosting of America’s Premiere Experts which has been broadcast on ABC, NBC, FOX and CBS affiliates in the U.S. Jess helps people create tangible results from their media interviews and presentations.