Have you ever thought that being interviewed on the radio or TV could help you publicize and promote your business or products and services but not known how to go about it? In this episode, Jess Todtfeld, leading communication and media training authority in the USA shares his secrets for using the media as a marketing strategy to help you have sales conversations with prospective customers. You’ll learn how to get an interview and how to leverage it afterwards. You’ll also learn how to successfully plug your business, product or service without being salesy plus how to look good on TV. Todtfeld also generously shares his template to help ensure you’re on point with your answers to any and every question. Knowing how to add the media to your marketing strategy could make all the difference to your business. Listen now and find out how.